Description
The Ordinary Niacinamide 10% + Zinc is the search phrase many Bangladesh shoppers use for Deciem’s water-based facial serum sold officially as Niacinamide 10% + Zinc 1% in a verified 30 ml bottle on theordinary.com. Brand short copy calls it “a universal serum for blemish-prone skin that smooths, brightens, and supports.” Longer official text describes a high-concentration niacinamide (vitamin B3) plus zinc PCA formula that targets dullness, uneven texture, and excess oil while helping reduce the appearance of pores and boosting radiance. This Lume & Layer BD page restates only claims and the INCI published by The Ordinary — never invented percentages or medical promises.
Why oil-control serums matter in Bangladesh humidity
Dhaka heat and year-round humidity can make visible shine and congestion feel constant. A lightweight water-based treat step sits after cleansing when you want pore-look and sebum-balance support without a heavy cream. Keep the ritual simple: a few drops of The Ordinary Niacinamide 10% + Zinc serum, spread across face, then moisturiser — matching The Ordinary’s published directions rather than complicated multi-acid stacks on day one.
Because the official format is a water-based serum, The Ordinary places it before oils and heavier moisturisers in both morning and evening routines. Pair daytime use with your usual SPF habit; this product itself is not a sunscreen.
Checklist before you open the 30ml bottle
- Confirm the label reads Niacinamide 10% + Zinc 1% and The Ordinary branding.
- Plan twice-daily use (AM and PM) after cleansing, before heavier creams — as The Ordinary recommends.
- Keep pure / ethylated vitamin C products in a separate routine; the brand notes combining may decrease effectiveness.
- Patch test on unbroken forearm skin before first full-face use (official guidance).
- If you are pregnant or breastfeeding, The Ordinary recommends speaking with a doctor or health-care practitioner before new skincare actives.
- Store away from children; use only as directed on the pack and brand site.
That checklist keeps The Ordinary Niacinamide 10% + Zinc use aligned with Deciem directions while respecting the 30 ml unit on this SKU.
Table of contents
- Product overview
- Key benefits (official)
- Key ingredients
- Who it is suited for
- How to use
- Routine order tips
- What to combine carefully
- Realistic expectations
- Size notes (30 ml)
- Formula highlights
- Authenticity and storage
- Full ingredient list (INCI)
- Frequently asked questions
- Final purchasing summary
Product overview
On theordinary.com, Niacinamide 10% + Zinc 1% is listed as a water-based serum (retail naming style rdn-niacinamide-10pct-zinc-1pct-30ml) available in 30 ml and 60 ml packs. This Lume & Layer BD listing is the 30 ml unit. Official overview text states the serum is designed to enhance skin brightness, improve texture, and strengthen the skin’s moisture barrier. It contains a high concentration of niacinamide (vitamin B3) and zinc PCA to target dullness, uneven texture, and excess oil, and it helps reduce the appearance of pores while instantly boosting skin radiance.
This product is a facial serum, not a cleanser, moisturiser, or sunscreen. It sits in the Treat step. Searches for The Ordinary Niacinamide 10% + Zinc should resolve to this exact Deciem serum rather than unrelated niacinamide cleansers or other brands’ zinc formulas.
Key benefits (official)
The Ordinary lists these targets on the product page: signs of congestion, dryness, dullness, textural irregularities, and visible shine. FAQ copy on the same page states the serum addresses enlarged pores, helps regulate excess sebum, targets wrinkles and fine lines, improves plumpness and suppleness, and supports overall skin radiance.
For blemish-prone skin, The Ordinary states the formula is suitable and non-comedogenic*, helps balance excess sebum production, and addresses signs of congestion, supporting a clearer complexion. The asterisk refers to a clinical study of 35 subjects applying the product twice daily for 8 weeks — we repeat that note as published, without inventing extra study claims.
- Water-based serum format suited to layering under moisturisers
- 10% niacinamide + 1% zinc PCA (brand-stated concentrations)
- Targets visible shine and the look of enlarged pores
- Supports brightness, texture, and moisture-barrier feel per official copy
- Alcohol-free, oil-free, silicone-free, vegan, gluten-free, and cruelty-free on The Ordinary’s product attributes
Key ingredients
Niacinamide (vitamin B3) is listed first among key ingredients. The Ordinary’s product spotlight explains they formulated with 10% niacinamide to maximize benefits while remaining appropriate for facial use, and that testing shows a 10% concentration results in greater penetration than a lower 5% concentration — meaning more niacinamide is available to perform its functions within the skin. We cite that brand education page rather than inventing independent lab numbers.
Zinc PCA is the second key ingredient The Ordinary highlights alongside niacinamide. Brand materials frame the pair as a vitamin-and-mineral serum approach to reduce the look of shine while smoothing and brightening. Full INCI appears later on this page exactly as published on theordinary.com.
Supporting listed ingredients include pentylene glycol, dimethyl isosorbide, tamarind seed gum, xanthan gum, isoceteth-20, ethoxydiglycol, phenoxyethanol, and chlorphenesin. Those names come from the official INCI string — we do not assign unstated percentages to them.
Who it is suited for
The Ordinary marks this serum as suited for all skin types, with particular relevance for shoppers concerned about congestion signs, visible shine, dullness, and texture. If your main goal is oil-look control and pore appearance while keeping a simple AM/PM treat step, The Ordinary Niacinamide 10% + Zinc matches that official positioning.
It is still a high-strength niacinamide serum. If your barrier feels reactive, start slowly (for example one application per day for several days) even though brand directions allow twice daily — that pacing tip is common-sense tolerance practice, not a medical claim. Discontinue and seek advice if irritation persists.
How to use
Official frequency guidance: use the Niacinamide 10% + Zinc 1% Serum twice daily in your AM and PM routines — after cleansing, and before applying heavier moisturisers or treatments. Apply to the face (The Ordinary notes testing for face and neck; they recommend avoiding the eye contour based on published Q&A guidance from authorised retailers echoing brand scope).
- Cleanse with your usual gentle cleanser.
- Apply a few drops of the serum across the face.
- Follow with moisturiser; add SPF in the morning as part of your normal sun habit.
- Do not use as a spot-only emergency acid — it is a leave-on all-over serum per brand format.
Always follow the directions printed on your bottle and theordinary.com if pack wording is updated.
Routine order tips
Water-based serums typically go on before oils and rich creams. A practical order that respects The Ordinary’s “after cleansing, before heavier moisturisers” rule looks like: cleanse → optional toner/essence → Niacinamide 10% + Zinc 1% → moisturiser → SPF (AM). If you also use direct acids or retinoids on some nights, introduce one active family at a time so you can judge comfort.
Humidity-heavy weeks in Bangladesh often favour lighter moisturisers after this serum. Dry AC nights may need a richer cream after the serum has absorbed. Adjust texture, not the brand’s active concentrations.
What to combine carefully
The Ordinary’s FAQ states: “We recommend using niacinamide and vitamin C in separate routines. Combining these active ingredients may decrease effectiveness.” Keep pure or ethylated vitamin C products for the opposite time of day rather than layering them with this serum in the same routine.
Deciem conflict tooling on the brand site also flags some ingredient families as “avoid using together” or “use with caution” depending on partner products. When in doubt, check The Ordinary’s regimen builder / conflict messages for the exact partners you own, and keep patch testing when you add anything new.
Do not mix this serum into DIY concoctions or dilute it with other products in the palm unless the brand specifically teaches that method — they do not. Apply it as a finished formula.
Realistic expectations
Official FAQ timing claims (quoted, not expanded): after 15 minutes of application you will see significant improvement in plumpness, suppleness, and skin radiance; within 1 week you should notice smoother skin texture; with continued use you should notice a significant decrease in pore visibility, sebum overproduction, and visible signs of aging. Individual results vary with climate, cleansing habits, and consistency.
Visible shine control and pore look are cosmetic appearance goals. This serum is not a prescription acne drug. If you have diagnosed skin disease, follow your clinician’s plan first.
Size notes (30 ml)
The Ordinary sells this formula in 30 ml and 60 ml. This SKU is the 30 ml bottle — a practical size for first-time users or travel-friendly repurchase. Confirm millilitres on the label when unboxing. Pricing on Lume & Layer BD reflects this 30 ml unit only; do not assume 60 ml pricing from this page.
Dropper bottles make it easy to use 2–4 drops for the face. Using more than needed does not speed official timelines and can feel tacky under makeup.
Formula highlights
From The Ordinary’s published product attributes for this SKU: pH about 5.00–6.50; water-free = No; alcohol-free = Yes; oil-free = Yes; silicone-free = Yes; vegan = Yes; gluten-free = Yes; cruelty-free = Yes. Format: serum, water-based. Key ingredients: niacinamide, zinc PCA. Those flags are brand-declared attributes, not independent lab certificates invented here.
The short brand promise stays consistent across markets: a high-concentration niacinamide and zinc PCA serum for brightness, texture, excess oil look, and pore appearance — still a simple Treat step rather than a ten-product ritual.
Authenticity and storage
Lume & Layer BD sources authentic international beauty products from trusted suppliers. On arrival, check print sharpness, dropper quality, and batch coding on The Ordinary packaging. Store upright, away from direct sun and extreme heat (for example a closed hot car). If colour, smell, or texture changes dramatically, stop using the bottle and contact support with clear photos.
Counterfeit awareness matters for bestselling niacinamide serums. Prefer sealed retail packaging and keep your order reference. We list a clear SKU so you can repurchase the same 30 ml formula confidently.
Full ingredient list (INCI)
Official INCI as published by The Ordinary for Niacinamide 10% + Zinc 1%:
Aqua (Water), Niacinamide, Pentylene Glycol, Zinc PCA, Dimethyl Isosorbide, Tamarindus Indica Seed Gum, Xanthan Gum, Isoceteth-20, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin.
Ingredient lists can be updated by the brand. Always trust the INCI printed on the pack in your hand if it differs slightly from this page, and email support with photos if you need help verifying authenticity.
Frequently asked questions
What skin concerns does this serum address?
Per The Ordinary: enlarged pores, excess sebum regulation help, wrinkles and fine lines, plumpness and suppleness, and overall skin radiance — alongside listed targets of congestion signs, dryness, dullness, textural irregularities, and visible shine.
Can I use it with vitamin C?
The Ordinary recommends using niacinamide and vitamin C in separate routines because combining may decrease effectiveness.
How often should I apply it?
Twice daily in AM and PM routines after cleansing and before heavier moisturisers or treatments, according to the brand FAQ.
Is it suitable for blemish-prone skin?
Yes. The Ordinary states it is suitable for blemish-prone skin, non-comedogenic* (clinical study of 35 subjects, 2×/day for 8 weeks), helps balance excess sebum production, and addresses signs of congestion.
When will I notice changes?
Brand FAQ: radiance/plumpness/suppleness improvements after 15 minutes; smoother texture within about 1 week; continued use for decreases in pore visibility, sebum overproduction look, and visible signs of aging. Stay consistent and photograph progress in similar lighting if you like tracking.
Is this the 30ml or 60ml bottle?
This listing is the 30 ml size of this 30 ml serum serum.
Where can I read the brand page?
Official product page: theordinary.com — Niacinamide 10% + Zinc 1%. Additional education: The Ordinary’s Product Spotlight blog on niacinamide benefits.
Why shop Deciem’s niacinamide serum at Lume & Layer
the formula is listed here with clear SKU pricing and authentic-sourcing standards. Lume & Layer BD sources authentic international beauty products from trusted suppliers. You get the 30 ml Deciem formula with transparent regular and sale pricing in BDT, plus related category links if you are building an oily-skin or serum routine.
Browse more options under Serums and Oily Skin & Large Pores when you want complementary steps. Keep SPF in daytime routines whenever you chase brightness outdoors.
Final purchasing summary
Choose this page when you want the official this niacinamide and zinc serum water-based serum in 30 ml, with brand-stated 10% niacinamide and 1% zinc PCA, twice-daily Treat-step directions, and the published INCI above. Confirm the label, patch test, separate vitamin C routines, and moisturise after. For claims, ingredients, and conflict guidance, theordinary.com remains the source of truth — this Bangladesh listing mirrors those facts for local shoppers without adding medical promises in the product story.
Layering notes for humid versus AC-dry days
In sticky outdoor humidity, many people prefer a gel or fluid moisturiser after this Ordinary serum so the finish stays matte-looking. Inside strong air-conditioning, skin can feel tight even when the T-zone still looks shiny — a cream moisturiser after the serum can balance that without abandoning the oil-look goals The Ordinary lists. Change the moisturiser weight; keep the serum’s official role as the water-based treat step.
If you wear makeup, allow a minute for the serum to settle before primer or tinted moisturiser. Excess product can pill under silicone primers for some users; using fewer drops usually solves that without changing the formula.
Patch testing and first-week pacing
The Ordinary recommends a patch test before adding a new product. A simple approach: apply a small amount to the inner forearm for 24 hours and watch for unexpected redness or itching. For the face, some users begin once daily for several evenings, then move to the brand’s twice-daily cadence if comfortable. That pacing is optional caution, not a replacement for the official twice-daily recommendation once tolerated.
Stop use and seek professional advice if you experience persistent burning, swelling, or other concerning reactions. Do not apply on broken skin.
How this differs from niacinamide cleansers
Wash-off cleansers that mention niacinamide are not the same as a leave-on 10% serum. Niacinamide 10% + Zinc 1% is designed to remain on the skin as a Treat step. Rinsing it off like a cleanser would remove the intended contact time. Keep cleansers in the cleanse slot and this bottle in the serum slot.
Likewise, multi-acid peels or high-strength direct acids from The Ordinary are different SKUs with different conflict rules. Do not assume this serum replaces The Ordinary AHA 30% + BHA 2% Peeling Solution or similar exfoliating products.
Reading the label in Bangladesh
Import stickers or retailer labels may sit beside The Ordinary artwork. The product name to match is Niacinamide 10% + Zinc 1%, with millilitres marked 30 ml on this SKU. Batch codes help with authenticity conversations once your order arrives. Photograph the front and back if you contact support about packaging questions.
Language on secondary stickers does not rewrite Deciem’s INCI. When in doubt, compare the ingredient line to the official list on this page and on theordinary.com.
Sustainability and empty-bottle habits
Follow local recycling rules for dropper glass or plastic components after the bottle is empty. The Ordinary publishes usage and disposal guidance cards on its site; rinse packaging where your local guidelines allow. Do not refill the bottle with other liquids — finish the formula as sold.
Keeping the dropper clean (wipe the tip, close tightly) helps preserve the remaining product between humid bathroom showers and AC bedrooms.
Building a simple oily-skin week
A minimal week around the serum might look like: gentle cleanse morning and night, serum twice daily, moisturiser as needed, SPF every morning. Add a separate exfoliating product only on nights when skin feels comfortable, and keep vitamin C for the opposite routine per brand FAQ. Consistency beats stacking five new actives in one evening.
If congestion is your main concern, pair habits that support the serum: clean pillowcases, non-comedogenic sunscreen, and avoiding heavy occlusives on the T-zone unless your cheeks need them. Those habits support appearance goals; they are not medical treatments.
Related reading on The Ordinary
For deeper brand education on why Deciem chose 10% niacinamide, read The Ordinary’s Product Spotlight article on niacinamide benefits and uses. For the live product specification, size selectors, and conflict tools, stay on the official Niacinamide 10% + Zinc 1% product page linked above. Those sources govern claims; Bangladesh retailer pages should not invent extra percentages.
When comparing 30 ml versus 60 ml internationally, check millilitres and price-per-ml yourself. This page sells the 30 ml unit only under SKU THE-ORDINARY-NIACINAMIDE-10-ZINC-30ML.
Care reminders before repurchase
Repurchase the same SKU when you like the finish and tolerance profile. If you are switching from another brand’s niacinamide serum, give this 30 ml serum a fair multi-week trial at the official cadence before judging pore look and shine. Take progress photos weekly in the same bathroom lighting if you enjoy tracking.
Finish one bottle before opening another of the same formula so you do not confuse batch observation. Keep the carton until you are confident about authenticity checks.
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