Description
E45 Lotion is a light daily moisturiser from the UK skincare brand E45, formulated to leave very dry, sensitive skin feeling soft and deeply hydrated. This 200ml bottle is the everyday size of E45 Moisturising Lotion, a fragrance-free and dermatologically tested formula that E45 says is suitable for the whole family, including babies over three months. Everything on this page is based on E45’s own published product information.
Below you will find what the lotion does, the full ingredient list, how to use it, important warnings and answers to common questions.
What Is E45 Lotion?
E45 Lotion, also called E45 Moisturising Lotion, is part of E45’s core range of moisturisers for dry skin. E45 has been a familiar name in British pharmacies for decades, and the brand focuses on gentle, no-frills care for dry and sensitive skin.
The lotion has a lighter texture than E45 Cream, so it spreads easily over large areas such as arms, legs and back. E45 says it gives deep moisturisation that lasts throughout the day, and the pack highlights 72-hour moisturisation.
E45 Lotion is a cosmetic moisturiser. It is different from E45 Cream, which is a licensed medicine in the UK. If you are choosing between the two, see the comparison section below.
E45 Lotion at a Glance
- Brand: E45 (Karo Healthcare UK)
- Product type: moisturising lotion for hands, body and face
- Size: 200ml bottle (E45 also makes a 500ml size)
- Skin types: very dry and sensitive skin, including eczema-prone skin
- Who can use it: the whole family, including babies over three months
- Fragrance: free from fragrance
- Testing: dermatologically tested on very dry, sensitive skin
- Moisture claim: 72-hour moisturisation
What E45 Says E45 Lotion Does
E45 states that its Moisturising Lotion is clinically proven to help protect the skin from dryness, soothe roughness and reduce scaling and flaking. The brand also says that, in just two weeks of daily use, it can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin.
The official list of benefits is:
- 72-hour moisturisation and long-lasting care for dry and sensitive skin
- Keeps skin feeling soft, supple and hydrated
- Clinically proven to protect skin from dryness, soothe roughness, reduce redness and reduce scaling and flaking
- Visibly reduces redness and improves the appearance of extremely dry and irritable skin
- Free from fragrance and dermatologically tested
E45 also says the lotion is suitable for eczema-prone skin. It is a moisturiser for daily comfort and is not a replacement for any treatment your doctor has prescribed.
Key Ingredients in E45 Lotion
The formula is short and simple. These are the ingredients that do most of the work:
Petrolatum and paraffinum liquidum
Petrolatum (soft paraffin) and paraffinum liquidum (liquid paraffin) are classic emollients. They form a light protective layer on the skin that helps reduce water loss, which is why paraffin-based moisturisers are widely used for dry skin.
Medilan lanolin
E45 uses hypoallergenic anhydrous lanolin, sold under the name Medilan. Lanolin is a rich emollient that comes from sheep’s wool. It helps soften rough skin. People with a known lanolin allergy should not use this product.
Isopropyl palmitate and glyceryl stearate
Isopropyl palmitate is a light emollient that helps the lotion spread smoothly. Glyceryl stearate and ceteth-20 help bind the oil and water parts of the formula into a stable lotion.
Who Is E45 Lotion For?
E45 Lotion is made for people with very dry or sensitive skin who want a fragrance-free daily moisturiser. It may suit you if:
- Your skin feels tight, rough or flaky, especially after bathing
- You have eczema-prone skin and want a simple daily moisturiser
- You prefer fragrance-free products
- You want one lotion the whole family can use, including babies over three months
- You find thick creams too heavy for daytime use
If you have a skin condition that is being treated by a doctor, ask them how a moisturiser like E45 Lotion fits into your routine.
How to Use E45 Lotion
E45’s directions are simple: use as often as required on the hands, body and face to help keep dry and sensitive skin soft, supple and moisturised.
- Start with clean skin. After a bath or shower, gently pat your skin dry.
- Pour a small amount of E45 Lotion into your palm.
- Smooth it over your hands, body or face, using gentle strokes in the direction of hair growth.
- Reapply whenever your skin feels dry.
Applying a moisturiser soon after bathing, while the skin is still slightly damp, is a common way to help lock in moisture.
Patch Testing and Allergy Information
E45 says the lotion is free from fragrance and dermatologically tested on very dry, sensitive skin. If you have sensitive skin, or you are worried about allergic reactions, E45 recommends doing a patch test first.
To patch test, apply a small amount of product to the skin, for example the inner arm, and leave it on to see if a reaction develops. If you notice redness, itching or swelling, stop use.
E45 Lotion Warnings
Please read these official warnings before using E45 Lotion:
- For external use only.
- Avoid contact with the eyes. In case of contact with the eyes, rinse thoroughly with clean water.
- Keep out of reach of children.
- If using large quantities, regularly change clothing, bedding or dressings impregnated with the product and keep away from fire, as it may pose a fire hazard.
The fire warning matters because the lotion contains paraffin. Fabric that has absorbed paraffin-based products can catch fire more easily, so keep away from open flames, gas stoves and cigarettes, especially when using a lot of product.
Full Ingredient List (INCI)
As published by E45: Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteth-20, Hypoallergenic Anhydrous Lanolin (Medilan), Phenoxyethanol, Methylparaben, Hydroxyethylcellulose, Carbomer, Propylparaben, Sodium Hydroxide, BHT.
Always check the label on your bottle, as formulas can be updated over time.
E45 Lotion vs E45 Cream
Both products come from E45 and both are used for dry skin, but they are not the same:
- E45 Lotion is a lighter cosmetic moisturiser, easy to spread over large areas, and suitable from three months of age.
- E45 Cream is a thicker emollient cream that is a licensed medicine in the UK for dry skin conditions, and can be used from one month of age.
Many people use the lotion for everyday all-over moisture and keep the cream for extra-dry patches. Browse our body moisturisers to compare textures.
Using E45 Lotion in Bangladesh
Our weather swings between hot, humid summers and dry, cooler winters. A light, fragrance-free lotion like E45 Lotion is easy to use all year: it spreads thinly in the humid months and can be reapplied more often in winter, when skin on the legs, arms and hands tends to get rough. Frequent hand washing and air conditioning can also dry the skin, so keeping a bottle nearby is handy.
Simple Habits That Help Dry Skin
A good moisturiser works best alongside a few everyday habits. These general tips are widely recommended for dry and sensitive skin:
- Take shorter showers with lukewarm rather than very hot water.
- Use a gentle, soap-free cleanser instead of harsh soap bars.
- Pat your skin dry with a soft towel instead of rubbing.
- Moisturise within a few minutes of bathing.
- Wear soft, breathable fabrics such as cotton next to the skin.
- Drink enough water and protect your skin from strong sun.
Small changes like these, repeated every day, often make a noticeable difference to how comfortable dry skin feels.
Storage Tips
Store the bottle at room temperature, away from direct sunlight and heat. Close the cap after use and keep the product away from flames.
Frequently Asked Questions About E45 Lotion
Can I use E45 Lotion on my face?
Yes. E45 says it can be used on the hands, body and face.
Is E45 Lotion suitable for babies?
E45 says it is suitable for the whole family, including babies over three months.
Is E45 Lotion fragrance-free?
Yes. E45 states it is free from fragrance.
Can I use E45 Lotion on eczema-prone skin?
E45 says the lotion is suitable for eczema-prone skin. If you are under medical care for eczema, follow your doctor’s advice.
How often should I apply it?
As often as required, according to E45.
Does E45 Lotion contain lanolin?
Yes. It contains hypoallergenic anhydrous lanolin (Medilan). Avoid it if you are allergic to lanolin.
Is the 200ml bottle a pump?
The 200ml size comes in a bottle with a cap. E45’s larger 500ml size is the pump format.
Summary: Should You Choose E45 Lotion?
E45 Lotion is a simple, fragrance-free daily moisturiser for very dry and sensitive skin, with paraffin and Medilan lanolin in a light lotion texture. E45 says it gives 72-hour moisturisation, is clinically proven to protect skin from dryness and reduce scaling and flaking, and is suitable for the whole family from three months. It is a practical everyday choice for dry hands, body and face.
See more options in our body lotions and moisturisers, our dry and dehydrated skin collection and our sensitive skin range. You can also view the official E45 Lotion product information.
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